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posted 12-29-2008 Average Rating: Register or log in to rate this article. It's fast and free.
Hello everyone!

I just finished reading this post at Melodies in Marketing and wanted to share it with the community.

CSR Laboratories has put together some fantastic information (videos, reports) on topics ranging from:
  • Sustainable Production and Consumption
  • (R)Evolutionary Business Models
  • Integrated Workplace
  • Communication and Transparency
  • Human Capital
My favorite so far can be found under sustainable marketing - and it's the FREE pdf entitled Sustainable Marketing Guide, Edition II.

Looking forward to hearing comments and reactions to this information!



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3 comments | view all
avatar
   Posted by DrJohn, 02-01-2009

This is a great site to see what the future holds for CSR. The Europeans are way
ahead of us and present the key aspects of how and why CSR not only makes sense
but is necessary. This focus on marketing is refreshing, imaginative and useful
in thinking through some new possibilities for marketing products worldwide.
avatar
   Posted by im3eb, 01-31-2009

This was a very interesting article regarding marketing and sustainable
marketing. I particularly enjoyed the often forgotten notion that marketers are
influencers of culture. This raises profound questions for discussion regarding
corporate responsibility, information verification, technology innovation. I
also like how they included a guide and a game for the user!
avatar
   Posted by rwhite3814, 01-30-2009

I found the sustainable marketing guide to be interesting and informative. I’m
hearing and learning more and more about sustainability and what it means to
consumers and the business community. It’s good to learn that the business
community is starting to become more responsive to moving towards more
sustainable marketing practices. I also, like the idea of starting to change
our thinking about how we define the success of a business to include not only
its financial performance, but on its environmental and social performance
too.

This was a great article

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