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| Search Keyword "green business" | Total: 6 results found. |
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I spoke this past week to a group of senior marketing professionals from a major consumer products company. It was a half-day workshop to explore the question, "How good is 'good enough'?" That question has been at the heart of speeches and presentations I've been giving for the past couple of years,
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No one really knows how much the green market has penetrated traditional markets but I have come across some interesting information from Morgan Stanley. They have focused on alternative energies, specifically the impact it will have in terms of penetrating the energy market as a whole.Continue reading
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What is Think+Up?How does it work? How do the Case Studies work?How do the blogs work?How do the Thoughts work?How do the Conversations work?How do the Forums work?How does the Featured Member section work?How does the Walden Programs section work?How do the Walden Events work?What are the benefits of
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Going green doesn't have to mean spending lots of it, though some companies choose to make a big splash to kick off a sustainability program. At the most basic level, something as simple as replacing paper towels with electric hand dryers, for example, can shave tens of thousands of dollars off their
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Can a plane fly with no jet fuel? Ridiculous, right? But the aviation industry is starting to ask itself this very question. In early 2008, Virgin Airlines and Boeing launched a test flight where one engine ran partly on biofuels, in this case coconut oil. I've done some work with Boeing and heard their
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It's early April, so how are you doing on your goal of going green at your business this year? Shall we run down the checklist?Are you using more recycled products, even for just a few days every month, in your printing and waste paper uses? Every little bit helps and since they are a touch more
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