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Daryl Travis, Emotional Branding author and Walden contributing scholar discusses positioning statements.
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Keith Ferrazzi, Walden contributing scholar and Never Eat Alone author, describes how marketing connects.
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You can walk end to end on Carabane, a tiny island off the coast of the West African nation of Senegal, in half an hour. The residents have cell phones, but no reception. There is electricity, in some places, but only via generator.But, thanks to Safietou Mbaye, and a loan of about $70, there is fresh
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I spoke this past week to a group of senior marketing professionals from a major consumer products company. It was a half-day workshop to explore the question, "How good is 'good enough'?" That question has been at the heart of speeches and presentations I've been giving for the past couple of years,
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I might not be a great person to answer this question definitively since I have both a bachelor's degree and a master's degree and thus can't speak from personal experience, but I would argue that no, post-high school education is not a necessity to lead a productive and fulfilling life. HOWEVER, whether
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While we’ve only scratched the surface of brain study, here’s one fact we do know: a woman’s brain has four times as many connections between the left and right hemispheres as that of a man’s. Does this make women smarter or more superior than men? No. Well, some women think it does. Okay a
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Ryan Walicki of National City Bank leads a procurement team with some very aggressive savings goals. With their focus on indirect spend (a bank, after all, can’t print money), they’re tasked with a 500 percent ROI on their efforts this year and a whopping 700 percent next year!Despite those massive
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We chew up lots of space discussing goals, strategies, and tactics because they are important to success in any endeavor. But before we can create, develop, launch and execute on those things, we need to know our objective. In every instance, no matter the goals, the first objective in life and in business
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Growing a business and creating a wonderful life aren't easy. If they were, we would all be huge successes. We would all be rich. Nevertheless, even those who understand life forces are difficult and require hard work, all too often look for the easy way and find all kinds of reasons to justify their
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Privacy PolicyWalden University respects and understands the importance of privacy and security for our online customers. Any information collected from this community Web site is used only by Walden University to contact consumers for marketing and operational purposes. Persons who supply us with their
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Hello everyone!I just finished reading this post at Melodies in Marketing and wanted to share it with the community.CSR Laboratories has put together some fantastic information (videos, reports) on topics ranging from:Sustainable Production and Consumption(R)Evolutionary Business ModelsIntegrated WorkplaceCommunication
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The economic downturn has reached organizations all over the United States, causing companies across industries to struggle to keep their operations going. Consequently, jobs have become scarcer.We see a similar scenario in different regions of the world. For example, the latest figures show that Spain
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Recently, Mack Collier and I had a rousing one-hour Twitter conversation about ROI. And that has led me to today's post. The problem: ROI as it applies in the ROI business world and as understood by C-level executives means but one thing—how much money was returned on our investment.Simply put ROI =
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I don’t know about you, but the thought of a world full of female consumers scares the livin’ bejeezus out of me. It’s just too big for me to wrap my brain around.But a neighborhood of female consumers? That’s a little less intimidating. It’s an easier concept for your noggin to manage.
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I arrived early for my meeting with Paul Millman, one of the founders of Chroma Technology Corp. a manufacturer of interference filters mostly used in bio-science research. Instead of leaving me to leaf through old magazines and stare at the powder colored walls of this single story plant in Rockingham,
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Ok, so the title of this post comes from a quote by David Ogilvy, as mentioned in this NY Times article, "Marketing to Women, With Firsthand Experience." The article is about the Omnicom Group in NY and their new consultancy "to help marketers reach women." Ok, gag me with a spoon. I'm sorry - it's 2009
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Of all the machines that make business tick, the digital computer has long stood out—indeed, it has been revered—as perhaps the cleanest and greenest of them all. Quiet, smokeless, unobtrusive, this compact box of microchips hums away, adding efficiency to all that it touches. And year over year,
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I have come across many executives from various countries and diverse backgrounds and it seems that they fall in either of 2 categories: those who love and those who hate Social Media (née Web 2.0). To many a big logo, social media is fascinating in more than many ways, to others it’s a no go area
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Just because your female customer is making a purchase in your retail location doesn’t mean you should relax at the cash register. Every moment she spends with you is an opportunity to improve your image and deliver a memorable customer experience.Here are 5 things you can do at low-or-no-cost:1.
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Managing one’s online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one’s Facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across quite a
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Last week I spent much less time on Twitter than normal and ran a guest post instead of writing my normal two or three during the week. Feeling somewhat conflicted because I felt as if I was ignoring my social side and my responsibilities to you, my readers, I asked myself the title question framing this
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I believe we've hit the tipping point, ladies. When I wrote my book, way back in 2004, and I predicted the way women would flock to the net to make it their own, little did I know how right I would be.Being right isn't the issue, of course. It helps—but in the end, being right is often relative. "Right"
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That's not a rhetorical question... What IS the big idea? Certainly, you have one. Right? A big idea, I mean... not a big nose, or a big dog, or a big house? No matter how big your nose is, it's a small part of your life. No matter how big your dog is, someone, somewhere, has a bigger one. And, no matter
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Since 1964, when Marshall McLuhan coined the phrase "The medium is the message" in his most well-known book Understanding Media: The Extensions of Man, folks have scratched their heads over and argued about the meaning of those words. It's quite simple really: What McLuhan is telling us is that the characteristics
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Sharon and Blake Rowe's 86-year-old home doesn't look any different from their neighbors' houses on their quiet suburban street. As dusk deepens into darkness, lights glow invitingly from their downstairs windows. Just inside the front door, a roaring fire greets guests.But the fire is no ordinary blaze.
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40,000 fingers are severed or slashed each year from the hands of textile and garment workers around the world. I wonder if one of those sliced, diced, nicked, squeezed, pressed, pounded, hacked, slashed or chopped fingers helped make the $6 “Brattleboro Vermont” sweatshirt I’m wearing as I write
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We read quite a lot about the struggles PR, advertising and marketing firms and agencies face today, as the print market shrinks, the online market is still figuring out the rules and the consumer ignores more and more of our messaging. But to say these crafts are dead or unnecessary is wrong. Like everything
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IBM has some advice for companies that are tempted to ease up on their commitment to corporate social responsibility during the recession: Don’t. To the contrary, IBM argues companies need to get better at collecting data that measure their social and environmental impact, whether that be a carbon footprint,
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Part 1 of our series on the Myths & Realities of Services Procurement focused primarily on the perceptions (it’s too hard!) and responsibilities (HR should do it for us!). Now, let’s dig deeper on the approach - adoption, demand management and technology - to dispel some more common misconceptions…Myth:
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Services. No company can run without them. In fact, services spend as a percent of total spend ranges from 30 percent in manufacturing to between 70 and 80 percent in financial services and other sectors. At a time when cost reduction is job number one, organizations of all sizes across industries are
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