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There's been a lot of talk in the media and the blogosphere about what's going to happen with renewable energy investments and efforts to regulate carbon now that the economy has taken a dive. Basically, can we afford to still be green?In most instances I say we can. Sure, a barrel of oil is cheaper now.
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We chew up lots of space discussing goals, strategies, and tactics because they are important to success in any endeavor. But before we can create, develop, launch and execute on those things, we need to know our objective. In every instance, no matter the goals, the first objective in life and in business
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Growing a business and creating a wonderful life aren't easy. If they were, we would all be huge successes. We would all be rich. Nevertheless, even those who understand life forces are difficult and require hard work, all too often look for the easy way and find all kinds of reasons to justify their
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I have come across many executives from various countries and diverse backgrounds and it seems that they fall in either of 2 categories: those who love and those who hate Social Media (née Web 2.0). To many a big logo, social media is fascinating in more than many ways, to others it’s a no go area
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Just because your female customer is making a purchase in your retail location doesn’t mean you should relax at the cash register. Every moment she spends with you is an opportunity to improve your image and deliver a memorable customer experience.Here are 5 things you can do at low-or-no-cost:1.
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Managing one’s online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one’s Facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across quite a
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I believe we've hit the tipping point, ladies. When I wrote my book, way back in 2004, and I predicted the way women would flock to the net to make it their own, little did I know how right I would be.Being right isn't the issue, of course. It helps—but in the end, being right is often relative. "Right"
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Since 1964, when Marshall McLuhan coined the phrase "The medium is the message" in his most well-known book Understanding Media: The Extensions of Man, folks have scratched their heads over and argued about the meaning of those words. It's quite simple really: What McLuhan is telling us is that the characteristics
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In our previous article about social media, we have described the 8 reasons why managers love social media and we have also debunked a few commonplace myths. In this new instalment we’ll look at the flip side of corporate social media perception, the negative one, and we will also discuss the rationale
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Earlier this week, the UK based NGO Global Witness released a scathing report linking several British companies with the violent conflict in the Democratic Republic of Congo (DRC). As reported by the Associated Press, “some companies that obtain cassiterite (tin ore), coltan, gold, and other minerals
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They’re ambitious, in tune with technology, and often times, a downright bargain for employers. The Generation Y “millenials” (those born between 1978 and 1990) are the future of the labor force, but with their fast-paced, Internet-savvy mentality comes a new set of management challenges. As
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We've all been there, if we've been a business consultant for any longer than 5 minutes. It's the pre-proposal meeting. No matter how we got there, no matter why, we are sitting across the table from a potential client, trying to learn what they want from us. We are asking all the right questions, listening
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Catharine P. Taylor wrote a good article at Social Media Insider, on Wednesday of this week, discussing the power of the Mommy bloggers. Specifically, she was referring to the gathering of Blogher women in Chicago. Quoting from "packaged-goods reporter, Jack Neff" of Advertising Age, Taylor shared this,
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With few exceptions, every job people need or want has a social, a functional, and an emotional dimension. When business leaders focus on money, they speak only to the functional side of human needs. In baseball, great teams focus on pitching, defense and offense, as all three are equal in importance
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One is often told that getting the buy-in for a Social Media initiative requires some solid ROI calculation. One would have to weigh the pros and cons, how much it costs, try and evaluate the effort which is required, measure it and translate it into pounds, shillings and pence. And profit should also
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I would be remiss if I did not share one of the best presentations (all done without powerpoint or a mic, BTW) of the year. On Thursday, I attended a local event co-sponsored by our own RAMA and PRSA (public relations and marketing, to be exact) at which Peter Shankman (of HARO) spoke to a room of about
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Yesterday's post (Social Strategies Grow Out of the Culture, Not the Tactics) grew out of the news that the Dachis Group acquired Headshift. Two things you need to know to understand why this news might change the way businesses operate:1. Headshift is Europe's leading social business consultancy helping
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