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| Search Keyword "sustainability" | Total: 17 results found. |
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There is one rating system for green construction that stands above all others—LEED—Leadership in Energy and Environmental Design. LEED was drafted by the U.S. Green Building Council and uses a points system to measure a structure’s “greenness.” The system is not without its problems.When builders
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I spoke this past week to a group of senior marketing professionals from a major consumer products company. It was a half-day workshop to explore the question, "How good is 'good enough'?" That question has been at the heart of speeches and presentations I've been giving for the past couple of years,
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Ryan Walicki of National City Bank leads a procurement team with some very aggressive savings goals. With their focus on indirect spend (a bank, after all, can’t print money), they’re tasked with a 500 percent ROI on their efforts this year and a whopping 700 percent next year!Despite those massive
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What is Think+Up?How does it work? How do the Case Studies work?How do the blogs work?How do the Thoughts work?How do the Conversations work?How do the Forums work?How does the Featured Member section work?How does the Walden Programs section work?How do the Walden Events work?What are the benefits of
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In a recent post on the impact that corporate sustainability programs can have in driving bottom line savings during an era of shrinking top line revues, a commenter asked for a follow-up post on the tactics leading organizations are using to achieve results. Great request and I’ll do my best to oblige.
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Going green doesn't have to mean spending lots of it, though some companies choose to make a big splash to kick off a sustainability program. At the most basic level, something as simple as replacing paper towels with electric hand dryers, for example, can shave tens of thousands of dollars off their
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Can a plane fly with no jet fuel? Ridiculous, right? But the aviation industry is starting to ask itself this very question. In early 2008, Virgin Airlines and Boeing launched a test flight where one engine ran partly on biofuels, in this case coconut oil. I've done some work with Boeing and heard their
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In late March, Hernando de Soto (the insightful Peruvian economist and author of The Mystery of Capital) wrote one of better pieces I've seen about the financial meltdown and all these "toxic assets." In the Wall Street Journal, De Soto made the compelling case that "the real problem is not the bad loans,
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Some solutions to environmental problems are dizzyingly complex. Others are surprisingly simple.Last week at FORTUNE’s Brainstorm Green conference, the Environmental Defense Fund released its 2009 Innovations Review—a collection of new ideas, products and services that are good for business and good
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Roxboro, N.C., wasn’t always a town struggling to survive. “We used to be able to attract industries because of our community college, plenty of water, good churches, good schools, and good people. But we can’t attract them now,” laments Thomas Brown, mayor of Roxboro, the city and county seat
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IBM has some advice for companies that are tempted to ease up on their commitment to corporate social responsibility during the recession: Don’t. To the contrary, IBM argues companies need to get better at collecting data that measure their social and environmental impact, whether that be a carbon footprint,
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International Greening Education Event in Karlsruhe , Germany (About Ecologizing Education) A three-day International Seminar on Greening Education will be held from 30th September to 2nd October 2009 in the "green" city of Karlsruhe , Germany . This event will take education and environmental
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Ordinarily, when an industry comes to Washington to seek special favors from the government, it hires a lobbyist or two, meets with members of Congress, perhaps quietly donates some money to the right committee chair—but rarely does it hold a press conference to talk about why it wants to be given a
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Christopher Lasch had it right. We live in a culture of narcissism. Thirty years after the publication of his landmark work of social criticism, Americans are more self-absorbed than ever. Consider, if you doubt it, Twitter and Facebook. (Among the items from my Facebook feed today: “Watching Charlie
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Sometimes, history is made quietly.For decades, shareholder activists have filed dozens, if not hundreds, of resolutions with public companies asking them to improve their environmental policies and practices. Not one passed—until this year.The breakthrough vote came in May at IdaCorp., a $988-million
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Like sports rivalries, corporate rivalries are fun. Think about the TV ad campaigns inspired by the competition between Microsoft and Apple. FORTUNE once put the Roger Enrico, who was then the CEO of PepsiCo, inside a Coke bottle on the cover of the magazine, and the Pepsi people didn’t forgive us for
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Would you believe that there are places and times when power companies generate so much renewable energy that they give it away? In west Texas and Illinois, when the wind blows at night and nuclear plants run around-the-clock, power generators produce more electricity than people need. This oversupply
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